Smriti Saluja

Smriti is Group Chief Marketing and Communications Officer at BDO in India. She has over 20 years of experience in integrated marketing communications, brand strategy, digital marketing, corporate affairs, advertising & public relations.

Her expertise includes understanding the business vision and supporting the firm’s overall growth agenda through impactful marketing campaigns, strategic brand initiatives, innovative digital solutions and effective communication strategies.

At BDO India, she has been responsible for leading the firm’s marketing vision across service lines and industries, supporting sales enablement programmes and driving reputation.

Smriti works closely with the leadership team in building a marketing & communications-led framework, integrating data-driven insights with creative solutions to deliver a differentiated brand experience, fostering customer loyalty.

In addition to her role at BDO India, Smriti also sits on the International Brand Marketing Committee (IBMC), a 9-member global marketing board formed to support the Global Leadership Team and Global Office at BDO in achieving their objectives for the BDO brand and its international market positioning.

Education

• Management Development Program on BUILDING POWERFUL BRANDS, MICA – Institute of Strategic Marketing & Communications 

• Post Graduate Certification in Advertising Management & Public Relations, MICA – Institute of Strategic Marketing & Communications 

• Master of Business Administration – Marketing & HR, Indore University 

• Bachelor of Commerce, Jabalpur University

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