DIGITAL STRATEGY: DECODING THE MEANING OF DIGITAL FOR BUSINESS

Technology is rapidly changing how firms create value and differentiate their services/ offerings. It helps businesses generate higher value by providing better customer experience, optimising efficiencies and developing innovative business models. Digital strategy is a critical part of an overall corporate strategy to ensure an organisation’s readiness for disruption. The strategy must factor in the organisation’s vision, current digital maturity, and industry best practices to arrive at the digital roadmap.

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